Movement Billboard
Fall 2025
Team Project - Nidhi Srikanth, Elise Sansbury, & Ava Quail
This billboard won a collaborative competition among all College for Creative Studies Communication Design & Strategy juniors. The project was created by myself, three other teammates, and Paxahau to produce a still and motion billboard for Detroit’s Movement Techno Music Festival. We analyzed the creative brief and developed two potential themes for the festival based on the direction provided. Our first theme, “Heat in Motion,” explored the kickoff to summer in Detroit. Our second theme, “Inside the Pulse,” celebrated all eras of Detroit techno and the culture surrounding the music.
Our concept surrounding “Heat in Motion” ultimately placed our team as the winners and currently producing the final billboard to be used in Detroit. Our design is reminiscent of heat distortion on the horizon, using bright, contrasting colors to draw attention and interesting motion to add texture.