Griffinclaw Tap

Fall 2025

Team Project - Veronica Trevino & Jenna Sturges

This Figma web design mockup is a practical, fun design with a high focus on matching the branding and mythos of Griffinclaw. Griffinclaw Breweries have complete digital menus, and this app would take that a step further. Active when inside the brewery using geolocation, the user can explore the entire drink menu and pour their own drinks, and even pay for it without needing to wait for a bartender. The target audience was people who need a fun night out at Griffinclaw who may be stressed out or working hard, and just want an easy and accessible way to get their drinks. The ultimate goal of this was to gamify the ordering process, with the introduction of the Literboard. The Literboard rates all the drinks on the menu from most to least popular, with the least popular drinks getting changed out every season. This opens up possibilities for seasonal drinks and more experimentation to get the best draft drinks possible. The problem tackled was conceptualizing, researching, and organizing a large variety of elements to serve the final product pitch.

Advertising Major & Film Minor

College for Creative Studies

Metro Detroit, Michigan

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