826 Delaware

Fall 2025

Solo Project - Researched with Amelia Loshaw

This brand style guide is a playful yet meticulously constructed visual identity system created for 826 Delaware, The Clever Cabinet of Curios, a fictional boutique rooted in wonder, storytelling, and the magic of oddities. The design focuses heavily on evoking a sense of mystery and charm through a rich purple palette, dramatic typography, and intentional spacing, all crafted to immerse the viewer in the brand’s world of curated curiosities. The goal of the style guide was to establish a cohesive visual language that could extend across packaging, signage, print collateral, and digital experiences.

The primary challenge of the project involved translating an abstract concept, a K-12 literacy center and store, into a structured, functional identity that could guide real-world design decisions. This required researching historical references, experimenting with typographic hierarchies, and balancing ornamentation with clarity. The final deck presents a comprehensive and versatile brand system that provides a clear roadmap for future marketing, packaging, and visual storytelling, ensuring that everything created under the 826 Delaware name feels unified, polished, and full of character.

Advertising Major & Film Minor

College for Creative Studies

Metro Detroit, Michigan

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